Parmigiano Reggiano goes to Las Vegas!

FOR THE FIRST TIME SINCE THE 1970S THE WINTER FANCY FOOD SHOW TOOK PLACE IN LAS VEGAS, AND REPRESENTATIVES OF THE PARMIGIANO REGGIANO CONSORTIUM FLEW TO THE US TO PARTICIPATE IN THE SHOW AND REPRESENT THE BRAND.

A great opportunity to meet with US buyers and distributors.

Organized by the Specialty Food Association and open only to the trade, the 2022 Winter Fancy Food Show is the largest specialty food and beverage show on the West Coast. Last year the show was cancelled due to Covid, so this was a much anticipated event eagerly attended by brands and producers from across the country and around the globe. The show offers attendees a chance to see, smell, taste and experience specialty food, while creating an opportunity for brands to connect with some of most important buyers and distributors in the US. And that is the reason that the Parmigiano Reggiano Consortium participated as an exhibitor.

Cracking a wheel always attracts a crowd.

The representatives of the Parmigiano Reggiano Consortium were joined in Las Vegas by Chef Michele Casadei Massari, the US Brand Ambassador for Parmigiano Reggiano. Chef Michele invited booth visitors to savor the exceptional taste that is one of the core reasons why Parmigiano Reggiano is considered a true Italian Masterpiece. Much to the delight of attendees, he demonstrated how to properly crack a wheel while many pulled out their phones to capture the always magical moment.

Parmigiano Reggiano consumption is growing in the US.

The United States is the largest market for Parmigiano Reggiano exports, with 12,868 tons of product shipped overseas in 2021, representing a growth of more than 10.4% compared to 2020. According to Nicola Bertinelli, president of the Parmigiano Reggiano Consortium “The US market is giving us enormous satisfaction. Although Parmigiano Reggiano competes with other products that can deceive consumers and steal market share, we have significantly increased sales in the US. This is an indication that US consumers appreciate the value of our cheese and are able to distinguish it from products that are not made in our territory and don’t adhere to our strict production requirements or our quality standards”.