A design competition
celebrating authenticity

DEADLINE:
SEPTEMBER 15, 2021

Parmigiano Reggiano cheese is made today with the same locally-sourced, simple ingredients and the same artisanal methods that were first developed almost 1,000 years ago. This commitment to authenticity is one of the many reasons why Parmigiano Reggiano is considered an icon of Italian culture and it’s also why we’re launching this Design Challenge. The goal of this competition is to celebrate the role that authenticity plays in elevating the experience of cooking and eating.

WIN AWARDS, RECOGNITION AND A TRIP TO ITALY

The winning entries will receive Gold, Silver and Bronze awards, as well as media attention through our media sponsors. Additionally, the “Best of Show” will win the Ultimate Italian Design Experience, which includes a trip to Italy for two, complete with private tours of our sponsors’ design museums and showrooms – and a VIP visit to a Parmigiano Reggiano cheese making facility.

ENTRY FORM

IT IS FREE
TO ENTER.

The Design Challenge is completely free to enter and is open to professional designers
as well as design students.

What will you be
inspired to create?

We encourage you to enter your product concepts for a chance to win a once-in-a-lifetime trip to Italy for the Ultimate Italian Design Experience.

This category includes products used in the process of cooking – from food prepping to finished recipe, even food storage. Whether you are grating Parmigiano Reggiano cheese, cutting vegetables or boiling water to make pasta – every utensil can make the cooking experience better through design

Here are examples of the type of products that fall into this category.

PRODUCT EXAMPLES

  • Cutting Boards
  • Graters & Slicers
  • Measuring Tools
  • Kitchen Knives
  • Cooking Utensils
  • Pots & Pans
  • Food Storage Containers

Imagine a table top that features beautifully designed dishes, superb eating utensils, interesting tablecloths, placemats or napkins. Each of these items will play a role in the type of experience you will have as you sit to enjoy your meal. How would the idea of “authenticity” inspire you? What new products would you develop to make the ritual of eating into a memorable design experience?

Here are examples of the type of products that fall into this category.

PRODUCT EXAMPLES

  • Serving Dishes & Bowls
  • Dinner Plates
  • Knives, Forks, and Spoons
  • Placemats
  • Tablecloths
  • Napkins
  • Salt & Pepper Shaker

We invite you to think about the time spent with family and friends sitting down to a nice meal, enjoying the food and conversation. How would you design the tables and chair based on the theme of “authenticity”? What materials would you use? How could the design of the furnishings improve the dining experience?

Here are examples of the type of products that fall into this category.

PRODUCT EXAMPLES

  • Tables
  • Chairs
  • Sideboards
  • Food & Bar Carts

Meet our
amazing jury

We’ve assembled a distinguished panel of judges with stellar reputations in the design industry, providing
contestants with valuable exposure to highly influential industry leaders.

Mauro
Porcini

Karim
Rashid

Ayse Birsel &
Bibi Seck

Pietro
Rovatti

LEARN MORE