Celebrate the Season with us at the
Union Square Holiday Market in NYC!

THE HOLIDAY MARKET AT UNION SQUARE IS A POPULAR NEW YORK TRADITION, AND THIS YEAR, FOR THE FIRST TIME EVER, VISITORS WILL HAVE A CHANCE TO ENJOY WARM TREATS MADE WITH PARMIGIANO REGGIANO CHEESE, AND MUCH MORE!

A NYC holiday tradition features an Italian Masterpiece

The Union Square Holiday Market is considered one of the top must-visit destinations in NYC during the Holiday Season, attracting about one million visitors each year. The popular market features over 160 vendors offering unique gifts created by local craftsmen and artists, and this year, for the first time, Parmigiano Reggiano® cheese is participating in the experience with a booth that brings a taste of Italy to New York.

Enjoy warm and hearty dishes and savory treats while you shop

Chef Michele Casadei Massari, the US Brand Ambassador for Parmigiano Reggiano cheese has developed a series of simple and tasty dishes based on traditional Italian Holiday recipes which can be enjoyed on the go, such as Gnocchi with Truffles and Gnocchi Cacio e Pepe. Also, visitors can purchase a cone of delicious chunks of 36 month old Parmigiano Reggiano cheese, sprinkled with a reduction of Balsamic Vinegar from Modena – which makes for a very satisfying and savory treat that is easy to enjoy as visitors browse through the stalls.

On Saturdays come taste Risotto cooked in a wheel of cheese!

Every Saturday, from 12:00-3:00pm, the visitors at the Union Square Holiday Market have a chance to taste a very special treat: Risotto cooked directly in a wheel of Parmigiano Reggiano cheese. Chef Michele explains, “It is super simple, really. One third rice. One third broth. And one third Parmigiano Reggiano cheese. However once you mix it all directly in the wheel, the rice absorbs the flavor of the cheese and the taste is incredibly rich and delicious.” It may be simple, but not many people have a wheel of Parmigiano Reggiano cheese at home, so this is definitely worth a Saturday morning trip to the market. Also, those who show up early get a chance to see how a wheel of Parmigiano Reggiano cheese is cracked in half – which is quite a spectacle in itself.

Come enjoy FREE cheese samples

In the spirit of the Holiday Season, we are giving all visitors a small gift – a free, individually wrapped sample of cheese that they can snack on as they walk around the market. The samples have been extremely popular. Of course, many of the visitors are very familiar with Parmigiano Reggiano cheese – however we’ve also met quite a few people who had not tasted the true Italian Masterpiece, and it is delightful to see their faces light up as they take a small bite and experience for the first time the rich flavor and distinctive texture of this amazing cheese. So, whether you are a big fan of Parmigiano Reggiano cheese, or are interested in learning more, please stop by. The people working at the booth can answer many questions about how this wonderful cheese is made, and the many reasons why it is so special.

The Union Square Holiday Market in NYC

The market is located in Union Square, NY – at the corner near 14th Street.
The Parmigiano Reggiano Holiday Booth can be found at “A Taste of Italy”, Booths D1 & D2, in the Food Court. The market is open from November 18, 2021 to December 24, 2021
Monday – Friday 11am – 8pm
Saturday 10am – 8pm
Sunday 11am – 7pm